The truth is that, even today, relatively few businesses rely on social media marketing for sales. It’s also possible that your business is outside a niche where social media brings in large numbers of customers. But this doesn’t mean you should be ignoring social media as an online marketing tool. Despite limitations that are seldom talked…
A positive attitude is essential for leaders such as business managers or entrepreneurs. But the benefits of positive thinking apply to all.
There are some abiding, timeless principles that every business must apply – if it is to succeed over the long term. We’ve summed up the essential principles after researching the thoughts of business leaders and thinking about it ourselves. Here are Just Business Today’s top five principles for business success. A Vision A vision for your…
Why should you get a Master of Business Administration (MBA) degree? There are plenty of reasons and we’ve come up with a list of the top 10. There are also reasons why you maybe should not get an MBA, the biggest two being financial cost and the time cost. It’s worth getting an MBA if…
Accounting is one of the most important but misunderstood professions in today’s job market. The stereotype of an accountant is a spectacled number-cruncher, hunched over a desk all day, obsessed with the smallest details. Most people would be surprised to see how multi-faceted this field is and even more surprised that it isn’t all number-crunching….
Studying business online is a popular alternative to attending traditional classes. For postgraduate courses especially, the number of people enrolled in online business programs rivals the number of students attending campuses. Students have plenty of choice due to the large number of tertiary education institutions offering online study. For example, Australia, the United Kingdom and the…
Jamie Allebach is CEO and Chief Creative Officer of Allebach Communications, with over 30 years of experience as a creative director and marketing professional. He has had an extensive career in marketing, advertising, corporate communications, sales promotions, interactive marketing and public relations. Mr Allebach graduated from the Art Institute of Philadephia and started his career working for several…
We interviewed Brian Hall, a recognized expert in the field of hospitality marketing and advertising. He has over 15 years experience in hotels, destinations and airlines. A frequent guest lecturer at the Cornell University School of Hotel Administration, Brian regularly speaks on travel and tourism marketing issues. He is a member of the Hospitality Sales…