How an account executive gets down to business and makes the world a better place… an interview with Bridget Worrell. A lifelong interest in community development led Bridget Worrell’s to business studies and a degree in marketing management at the University of St Thomas in St Paul, Minnesota. Out in the workforce, her public relations firm account…
An interview with Sharon Hoffman, a Practice Manager with the famous management consulting firm McKinsey and Company. Ms Hoffman and Her Career How did you career begin? How and why did you become involved in consulting? I was working at an oil company in international marketing and strategic planning. Our profitability had dropped, and McKinsey and…
Accounting is one of the most important but misunderstood professions in today’s job market. The stereotype of an accountant is a spectacled number-cruncher, hunched over a desk all day, obsessed with the smallest details. Most people would be surprised to see how multi-faceted this field is and even more surprised that it isn’t all number-crunching….
Studying business online is a popular alternative to attending traditional classes. For postgraduate courses especially, the number of people enrolled in online business programs rivals the number of students attending campuses. Students have plenty of choice due to the large number of tertiary education institutions offering online study. For example, Australia, the United Kingdom and the…
Jamie Allebach is CEO and Chief Creative Officer of Allebach Communications, with over 30 years of experience as a creative director and marketing professional. He has had an extensive career in marketing, advertising, corporate communications, sales promotions, interactive marketing and public relations. Mr Allebach graduated from the Art Institute of Philadephia and started his career working for several…
When it comes to your small business, you may be wondering whether your best move is to work with a bookkeeping service or hire an accountant. While these two options may sound similar, there are some important differences. So, you may be better off getting an accountant or a bookkeeper for financial management — but which service…
We interviewed Brian Hall, a recognized expert in the field of hospitality marketing and advertising. He has over 15 years experience in hotels, destinations and airlines. A frequent guest lecturer at the Cornell University School of Hotel Administration, Brian regularly speaks on travel and tourism marketing issues. He is a member of the Hospitality Sales…
When implementing any kind of change in the supply chain, the three key areas for review are processes, people and technology. Changes in procedures, organisational structure and the use of technology must all be brought in together in an integrated way. Pressure on Supply Chains to Change The explosion of online business has put even…